3 Reasons You Need Dynamic Landing Pages

June 8, 2016 Aya Fawzy

rocket launch

Personalization and multi-variate testing can mean expensive technology and developer resources. But with recent advances in technology for marketers, those traditional roadblocks are no longer stopping marketers from revisiting all the ways they can super-charge Paid channel performance to maximize ROI. Here are three compelling reasons you need to stop and take a closer look at how dynamic pages could transform the way you manage and optimize paid:

  1. DOUBLE CONVERSION RATES
    • Personalize landing page headlines by Keyword, Geo, Industry, etc. via dynamic content
    • Scale multi-variate testing to easily swap offer, body content, and main graphic images
  2. BOOST QUALITY SCORES
    • Create a seamless and consistent ‘Ad-to-Landing Page’ experience
    • Map personalization efforts on landing pages to campaign segmentation
  3. LOWER COST-PER-CLICK
    • Boost quality scores and improve campaign relevance with exact ‘ad-to-landing page’ copy matches
    • Redirect time spent building landing pages to test more images and ad copy

So, why aren’t you using dynamic landing pages? Is the technology too expensive or does the technology require developer resources you just don’t have? With Captora, you can manage Paid optimization and maximize ROI without expensive tools and resources. Come see Captora Live on Friday and see Paid in action!!!

SIGN UP NOW!

Friday, June 10th at 10am PT

The post 3 Reasons You Need Dynamic Landing Pages appeared first on Captora Blog.

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