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Blog Posts

The Captora Blog has everything you need about digital marketing, content marketing, technology, and more!

  • How To Choose an International Expansion Strategy

    How To Choose an International Expansion Strategy

    Have you ever thought about what it takes to build a strong digital presence in multiple countries? Following SEO best practices and getting your website to rank highly in your home country can be...

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  • Getting SEO Right: Simple Steps to Better Organic Rankings

    Getting SEO Right: Simple Steps to Better Organic Rankings

    The post Getting SEO Right: Simple Steps to Better Organic Rankings appeared first on Captora Blog.

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  • Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™

    Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™

    This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group. Showing the revenue resulting from inbound media spend can be straightforward if you have an online...

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  • Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum

    Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum

    In my previous blog post, I talked about convergence of MarTech and AdTech and its potential impact on digital marketing as we know it. While I mostly focused on the technology trends and ensuing...

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  • 14 Hacks for Improving Your B2B Paid Social Campaigns

    14 Hacks for Improving Your B2B Paid Social Campaigns

    Social media is a powerful distribution channel for B2B content. In Q1 of 2016, LinkedIn reportedly grew from 414 million to 433 million users. Despite an alleged peak in Twitter’s user growth,...

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  • Learning to Love TOFU

    Paul Albright, CEO and Co-Founder of Captora, was a recent guest on our B2B Nation podcast. The series explores a variety of marketing trends and challenges through conversations with industry...

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  • Drive Organic Search Strategy with an Open Mind

    Drive Organic Search Strategy with an Open Mind

    Organic search strategies are the long-term campaigns you need to get an edge against your competitors. The post Drive Organic Search Strategy with an Open Mind appeared first on Captora Blog.

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  • Three Phases of High-Performance Campaign Creation

    Three Phases of High-Performance Campaign Creation

    The three phases of a successful, optimized marketing campaign launch. The post Three Phases of High-Performance Campaign Creation appeared first on Captora Blog.

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  • Organize Your Campaigns to Maximize Paid ROI

    Organize Your Campaigns to Maximize Paid ROI

    Systematic Paid Campaign Organization builds a solid foundation to expand online advertising effort. The post Organize Your Campaigns to Maximize Paid ROI appeared first on Captora Blog.

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  • Find Missed Conversion Opps Hidden in Plain Sight

    Find Missed Conversion Opps Hidden in Plain Sight

    Three tips to find and leverage your missed content and conversion opportunities. The post Find Missed Conversion Opps Hidden in Plain Sight appeared first on Captora Blog.

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  • This Week in Growth Marketing: Growing from the Inside Out

    This Week in Growth Marketing: Growing from the Inside Out

    It’s impossible to stay on top of every growth marketing story throughout the week. To keep you up to speed, we’re recapping the top stories every Friday, by the tweets! The post This Week in...

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  • 3 Reasons You Need Dynamic Landing Pages

    3 Reasons You Need Dynamic Landing Pages

    Three compelling reasons you need to stop and take closer look at how dynamic landing pages could transform the way you manage and optimize paid. The post 3 Reasons You Need Dynamic Landing Pages...

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  • Are Tech Marketers Over Paid Advertising and SEM?

    Are Tech Marketers Over Paid Advertising and SEM?

    Find out how to optimize paid advertising spend leveraging the latest in marketing technology to drive down CPC rates. The post Are Tech Marketers Over Paid Advertising and SEM? appeared first on...

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  • This Week in Growth Marketing: The Startup Edition

    This Week in Growth Marketing: The Startup Edition

    Top Growth Marketing Tweets of the week. The post This Week in Growth Marketing: The Startup Edition appeared first on Captora Blog.

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  • Checklist: How to Measure Content Marketing ROI

    Checklist: How to Measure Content Marketing ROI

    What you should consider measuring when it comes to content marketing? The post Checklist: How to Measure Content Marketing ROI appeared first on Captora Blog.

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  • Spring 2016 Product Release Highlights

    Spring 2016 Product Release Highlights

    Get the highlights of our latest product release and take a video tour of its new functionalities. The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

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  • This Week in Growth Marketing: Tech of the Future

    This Week in Growth Marketing: Tech of the Future

    Compilation of key growth marketing Tweets from the past week. The post This Week in Growth Marketing: Tech of the Future appeared first on Captora Blog.

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  • Want to Close the Digital Marketing Skills Gap? Focus on the Right Tech, Not Talent

    Want to Close the Digital Marketing Skills Gap? Focus on the Right Tech, Not Talent

    Why your digital marketing tech choices may affect who you hire. The post Want to Close the Digital Marketing Skills Gap? Focus on the Right Tech, Not Talent appeared first on Captora Blog.

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  • Memories of Marketo Summit 2016

    Memories of Marketo Summit 2016

    Marketo Summit 2016 was a smashing success! What was your favorite part? Click for photo slideshow. The post Memories of Marketo Summit 2016 appeared first on Captora Blog.

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  • One Stellar Example of Paid Optimization Payoffs

    One Stellar Example of Paid Optimization Payoffs

    See how Acquia leveraged paid strategy as part of the Captora Top of Funnel Digital Marketing Platform to achieve remarkable pipeline growth. The post One Stellar Example of Paid Optimization...

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